MANAGED USER ACQUISITION ACROSS EXTERNAL DSP ENVIRONMENTS

[eRTB] is a fully managed service for brands requiring targeted access to specific external programmatic sources. As an add-on to our core [Ad Server], this performance channel optimizes new customer acquisition by deploying our expert media buying team and automated stack directly onto premium DSP services and oRTB exchanges under a risk-free performance model.

DSP Yield

Consolidated Access to leading DSPs and Ad Exchanges

Overcome the overhead of high platform minimums and fragmented seat management with an expert-led programmatic roadmap

[eRTB] provides brands and agencies with access to a vast programmatic ecosystem built on two key pillars: technical expertise of our media buying team and our automated campaign optimization stack.

Our Functional Advantages:

  1. Bypass Platform Spend Commitments

    Access tier-one external DSPs without covering the typical five-figure monthly minimum spend requirements per seat.

  2. Multi-DSP Fluent Media Buying

    Eliminate the operational complexity of staffing an in-house programmatic team. Our seasoned buyers navigate multiple complex platforms simultaneously.

  3. Bid Shading and Supply Path Optimization

    DYG's optimization stack minimizes bid inflation in oRTB environments, ensuring your budget actively lowers your overall customer acquisition cost.

Data-driven benchmarks for scalable user acquisition

We run our external DSP media buying on the same rigorous performance principles as our [Ad Server]. By anchoring your campaigns to event-based user acquisition, we remove the guesswork from open market buying.

  • Average CAC Reduction

    up to 24% in post-install customer acquisition cost within 90 days

  • Platform Commitment

    $0 upfront platform fees

  • Global Inventory Reach

    Direct programmatic pipes to [xx]+ premium external DSPs and exchanges

  • Omnichannel Versatility

    Multi-device scaling across global In-App inventory and Premium CTV apps

  • Actionable Performance

    100% alignment with downstream events (Registrations, FTDs, and Subscriptions)